![]() You shorten your writing process, which allows you to write faster and be more productive (translation: earn the big bucks writing, faster.).Books on writing can help you comprehend writing techniques, but studying successful content “in the wild” allows you to see how others have put those techniques into practice. You complement the theoretical with hands-on training.Writer’s block becomes a thing of the past.You learn how to cultivate your brand, voice, and unique style.When your best examples are collected in a swipe file, you can easily access and study them (more on that in a moment). But it’s the simplest piece of advice that’s often ignored by writers:ĭeliberate practice speeds up your learning and makes your progress visible. The web is filled with great quotes, tips, and tricks for improving your writing skills. How Can Swipe Files Improve Your Writing? ”Ĭultivating a swipe file is like taking private lessons from your writing heroes. I don’t believe in just sitting down and trying to dream it all up yourself. “ I believe in the discipline of mastering the best that other people have ever figured out. Sure, you can create something truly original and hope it will click. It saves you time, and the output is almost always better. What we’re talking about is analyzing good writing and discovering the underlying principle - the hidden technique behind it. You never take somebody else’s words and put them into your writing. The bottom line: If you’re a writer, artist, or any other type of creative, your swipe file is like having an inspiration cheatsheet. Or a fiery freelancer writing assignments for clients.A crafty content marketer carefully shaping a marketing campaign.It’s a wonderful tool every writer should have in their toolbelt, whether they’re a: When these writers needed to create a new piece of content, swipe files gave them something to lean on.īut a swipe file isn’t just for the quick-witted copywriter anymore. The idea of the swipe file originated in the copywriting world.īack in the day, good copywriters collected clippings with marketing strategies like sales letters, headlines, and print ads that had worked well in the past and placed them inside a physical folder. that can be used to inspire your writing and boost your skills. A swipe file is a collection of writing examples - email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc.
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